Blog
Welcome to the We Are PR blog, where we share insights on public relations, brand visibility, media strategy and the worlds of luxury, fashion, jewellery, lifestyle and consumer brands. From launch publicity and press events to brand storytelling and reputation building, our articles are designed to help ambitious businesses understand how strategic PR can create attention, credibility and long-term growth.
How to Choose the Best PR Agency for a Luxury Fashion Brand in the UK
Choosing a luxury fashion PR agency is not the same as hiring a general comms team. Luxury brands are built on desirability, discretion and craft. The wrong message, the wrong placement or the wrong influencer can dilute a brand rather than elevate it. For UK luxury fashion and jewellery founders,
How to Write a Press Release for a Fashion Brand
A beautifully made collection can still be overlooked if the story around it is unclear. Editors and journalists see a constant flow of launches, lookbooks and founder emails. The brands that cut through are the ones that make the news easy to understand, verify and use. That is why knowing
Public Relations: How the Right Press Coverage Builds Trust, Visibility and Demand
Public relations (PR) is a powerful tool for businesses. It builds trust, enhances visibility, and drives demand. The right press coverage can transform a brand’s image. It can turn a little-known company into a household name. In the UK, PR agencies offer a range of services. They help brands navigate