Caravan of Stones editorial image.

Blog

Welcome to the We Are PR blog, where we share insights on public relations, brand visibility, media strategy and the worlds of luxury, fashion, jewellery, lifestyle and consumer brands. From launch publicity and press events to brand storytelling and reputation building, our articles are designed to help ambitious businesses understand how strategic PR can create attention, credibility and long-term growth.

We Are PR directors, Amanda Ferrari and Beck Guth.

How to Write a Press Release for a Fashion Brand

A beautifully made collection can still be overlooked if the story around it is unclear. Editors and journalists see a constant flow of launches, lookbooks and founder emails. The brands that cut through are the ones that make the news easy to understand, verify and use. That is why knowing

Read More >